MASLÖ - Covivio (2023)
Project 2023
Within the framework of the MASLÖ office building project, at the request of its sponsor Covivio. Artbliss asked Alex Bloc, a visual artist, to create a sculpture in lacquered steel sheet that invites you to live an extraordinary contemplative experience.
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Alex Bloc "Helio structure" , 20223
Sculpture in lacquered steel sheet of 300 cm x 100 cm
Alex Bloc is interested in the geometric motif as an image in its own right. He plays with perspectives, vanishing lines and visual codes to create an abstract and purely graphic visual poetry.
Helio Structure explores the relationship between building architecture and sunlight.
Nestled in the heart of the building named Maslö, after the American psychologist Abraham Maslow, the work suggests a volume that interacts with its shadow, creating an immersive atmosphere and a unique experience for the viewer. As a metaphor for the relationship between the individual and his environment, where self-realization is fostered by an understanding and harmony with the world around us.
The multitude of notches allowing the sun's rays to pass through create a dialogue between the viewer and the building's facades and curves.
Beyond its aesthetic function, Helio Structure evokes an ethic of perception, inviting contemplation and taking time for oneself as a necessity to reach a state of personal alleviation, an aspiration shared by Maslow in his theory of the need for fulfillment.
